Prince Albert & Prince Rainier of Monaco awarding Bill 
the inaugural Princess Grace Humanitarian Award.

Praise for Golden Apples

“Golden Apples is a goldmine; you can take a nugget from it every day for the rest of your life. A book that gives you a simple plan to revitalize your life. Bill will inspire you to get up off your butt and realize that you can create your own future, and he gives you the tools to achieve success. Golden Apples will make you sit up and live your life to the full. It will really show you how to make your dreams come true. It’s a great book and I enjoyed every minute of it.”

DR. MICHAEL SMURFIT, Chairman, The Jefferson Smurfit Group Plc.

“There is no doubt that Bill Cullen learned an amazing business acumen from his mother and Molly Darcy his grandmother. Universities worldwide would pay a great deal of money for his philosophy of success.”

GAY BYRNE, Broadcaster

“Bill explains in his own easy style how anyone can adopt his philosophy with immediate results in improving their career, their business and their personal life.”

SIR RICHARD BRANSON, Chairman Virgin Group & Companies

“An inspiring story that will push you to get up make your own dreams come true.”

PADRAIG HARRIGTON Ryder Cup Golfer

“An extraordinary example of what one can achieve with determination and good humour. Bill Cullen is a latter day hero.”

MORGAN LLELWYN, Author “The Lion of Ireland ”

“It will bring joy and laughter into the hearts of all those privileged to read it.”

BRENDAN KENNELLY, Professor of Modern Literature, Trinity College, Dublin .

“From a deprived background of poverty in the rabbit warrens of despair that was inner city Dublin in the 40’s, the extraordinary Bill Cullen is a symbol of what Ireland can become.”

SIR ANTHONY O’REILLY, Chairman Independent News & Media PLC.